It’s been a busy week getting ready for a new product launch… while limping around the with sore legs from my race.
[Click here if you missed my recap]

Lucky for me that I get energized helping the “Free Agent” achieve their goal of independence. There’s nothing more satisfying than hanging up the phone, knowing I’ve made a difference.

… of course, it’s not all peaches and cream. I get lots of questions from readers, clients… and even some passers-by (but that was for directions).

To handle your requests, I’m going to start dedicating Friday emails to responding to the questions you have.

Questions come down to a fee key areas:
1. Finding prospective clients online
2. Finding prospective clients offline
3. Mindset
4. Marketing

Q from John: “I know what I want to offer to clients. I think they all need [my services] but I haven’t gotten any new clients in over a month… Help”

Response: This is an issue I see often. Having so much desire to help people and make a difference. First, kudos for wanting to help others, the world’s a better place.

Understand that just because you “have it” doesn’t mean someone else “wants it.” You may have the best widget in the world – and nobody cares.

Tough words perhaps, but that’s reality – as evidenced by the lack of response.

Now, here are some steps to take…

Step 1: What is the problem you are the solution for?
- Notice I said ‘problem’ and not “what do you want to do…”

If you can’t answer this question in 1-2 sentences, rethink your offer. If you have to educate me for 5 minutes about an issue first, rethink your offer.

Step 2: Is there a current need?
- You might have the most advanced robot to go out and retrieve mail from the mailbox (it’s a need), but are people actively looking for such a solution, and are they willing to pay thousands for such a device.

There are some quick ways to determine the need:

Step 3: Check Google (search and keyword tool)
- what keywords are people using to search for something like you have to offer.
- are there many searches (over 10,000 per month) or a few, like 75 per month
- are there other sites offering something similar?

Step 4: Ask for feedback from associates who are/might be potential clients.
- Do they understand what you just said, do they relate to the issue, can they recommend a different message?

Step 5: Check Clickbank to see comparable products or services… and their gravity rating.

Wrap-Up:

You might feel you have the greatest product or service and it has the potential to change the world if enough people experience it.

However, if no one is actively searching for, or even realize they need your product, than you have the bankrupting task of educating them first… and that doesn’t work out too well.

Got Questions?

To get your question answered, post a comment to this article online or email us separately.

It can be on one of the topics above; online, offline, mindset and marketing… or you can stray a bit.

Either way, let me know how I can help you continue to live life on your terms.

To Your Millionaire!

David

HAVE A QUESTION ABOUT GETTING MORE CLIENTS? = Use Comments Below to Ask It.

Be on the look out for a new program dedicated to helping you find more clients online and off.

David Koons | Let Your Millionaire Out - Success Secrets of High Achievers

April is tax time in the US.

If you live in the US, you might have rushed around at the last minute to complete your return and send it in.

If you’re the more proactive type, or probably due a refund, you completed your taxes months ago.

Regardless, learning about your taxes can teach you how to get more clients.

The below chart is titled:
“Where Did My Tax Dollars Go?”

As you can see from the image, the government has a clear understanding of two things:

1) where the money came from (us)
2) where the money was spent

What does that mean to you?

It means understanding where your dollars were spent.

For instance, every month, I review my companies P&L report (Profit & Loss) to see where it came in, and where it went out.

Next, I can analyze the “In” and do more of whatever brought it in.

Then, I analyze the “out” to see the return on the effort.

I don’t just attempt to reduce the out, because if I spent $1000 on advertising that returned 2 new clients, then I want to do that again… and again.

However, if I spent $1000 on advertising and I received no new clients, leads or signups, I need to look at, improve or drop that effort.

Do you know where your money goes?

How about your time and Energy?

By keeping track of where your time, energy and money go, and the results they return, you can make better decisions to improve your results.

It starts with knowing what your most effective activities are.

That’s a topic for another article.

To Your Millionaire!

David Koons
The Free Agent Coach

PS – Use the comments below to share with me and others what you track on a regular basis.

David Koons | Let Your Millionaire Out - Success Secrets of High Achievers

Is building your practice your main priority or do you view it as an unfortunate necessity. Wouldn’t it be nice if you didn’t have to worry about such things? That’s what job is for. If you want to run your own business, you have to be the chief marketing officer.

Building your practice with energetic clients has to be Job #1. If not, chances are you’re spending much more time worrying about getting clients than actually serving them.

When I filled my coaching practice years ago in six months, I was frequently asked how I did it. I responded with the Full Practice Program which outlines my step-by-step approach to filling my practice so quickly.

One of the things I did to fill my practice was learn from others. I continue to stay up-to-date on the latest news, updates and view points of others.

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Your Personal Trainer To Build A Stronger Practice. – Practice Fitness

I have noticed that when I meet an attorney in person the questions they ask me are not about marketing or building their practice but are more like “Can you give me a good workout routine? What should I be eating? …

Publish Date: 06/30/2010 19:38

http://practice-fitness.typepad.com/practice-fitness/2010/06/your-personal-trainer-to-build-a-stronger-practice.html

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Naturopath Building Practice … Naturally | Hartford Business

Dr. Marina Franzoni-Acosta values the natural feel of her office space in a Wethersfield carriage house.

Publish Date: 06/06/2010 22:00

http://www.hartfordbusiness.com/news13469.html

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Learn the Secrets to Building a Lifestyle Law Practice at the L.A. …

Summer is half over. Many of us have already taken our vacations; many more are still anticipating theirs. And there are still a third of us who will.

Publish Date: 07/06/2010 9:05

http://www.therainmakerblog.com/2010/07/articles/law-firm-marketing-1/learn-the-secrets-to-building-a-lifestyle-law-practice-at-the-la-rainmaker-retreat-july-3031/

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Tax Season Should Be Marketing Season

There will be obstacles to overcome as you bring your entire firm on board with your plans for practice building. You will need to plan the kinds of conversations that will be most effective in convincing all staff members of their …

Publish Date: 07/07/2010 10:09

http://staringfrog.com/legalnews/2010/07/tax-season-should-be-marketing-season/

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Successful business , Archive » Marketing your coaching practice …

Building a diversified business model. Things I encourage people to do the only thing that is not a business that is based exclusively on one-to-oneCoaching, but also a business that has multiple streams of income. …

Publish Date: 07/16/2010 2:54

http://successfulbusiness.small-businessmarketinginfo.com/2010/07/16/marketing-your-coaching-practice-two-suggestions-to-build-your-business-success/

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David Koons | Let Your Millionaire Out - Success Secrets of High Achievers

Getting more clients is the most important activity of an Solopreneur or professional (doctor, lawyer, accountant). It’s the rare individual who’s not looking for more clients or otherwise trying to build their practice.

When I started coaching small business owners, I learned first hand the challenges of finding qualified prospects. Being lazy, I quickly studied those who had gone before me and built on their strategies.

Within 6 months I had a thriving practice with a waiting list. How I achieved this is the basis of the Full Practice Program. While I only work with clients of my choosing now, I still practice the same habits.

One of those habits is to stay on top of the latest news, information and viewpoints of others to expand awareness and understanding of the field. Here are a few articles to help you in your efforts.

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Learn the Secrets to Building a Lifestyle Law Practice at the L.A. …

Summer is half over. Many of us have already taken our vacations; many more are still anticipating theirs. And there are still a third of us who will.

Publish Date: 07/06/2010 9:05

http://www.therainmakerblog.com/2010/07/articles/law-firm-marketing-1/learn-the-secrets-to-building-a-lifestyle-law-practice-at-the-la-rainmaker-retreat-july-3031/

~~~~~~~~~~

Tax Season Should Be Marketing Season

There will be obstacles to overcome as you bring your entire firm on board with your plans for practice building. You will need to plan the kinds of conversations that will be most effective in convincing all staff members of their …

Publish Date: 07/07/2010 10:09

http://staringfrog.com/legalnews/2010/07/tax-season-should-be-marketing-season/

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makemoneyusingmlmleadsin2010 | Websites for Sale Announcements

Link building is the practice of building a vast network of links to your website all over the world wide web. Basically, it is just getting your link out there for the public to find and click on. That is really all you have to do to …

Publish Date: 07/08/2010 22:07

http://makemoneyusingmlmleadsin2010.bloggzor.com/2010/07/08/websites-for-sale-announcements/

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How to Get Clients to Fall in Love with You All Over Again

If you have regular clients who you’ve worked with for a while, it’s easy to forget what it was like.

Publish Date: 06/25/2010 17:47

http://www.sitepoint.com/blogs/2010/06/26/get-clients-to-fall-in-love-with-you/

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“Yes But” and Other Things That Get in the Way of Getting Clients …

just recently ventured into private practice and, truthfully, he’s having a really hard time getting that first client. . . . You either are right there . . . .

Publish Date: 07/08/2010 22:07

http://www.allthingsprivatepractice.com/yes-but-and-just-a-little-venting/

David Koons | Let Your Millionaire Out - Success Secrets of High Achievers

httpv://www.youtube.com/watch?v=g-K5d602Zrw

Learn one of the common mistakes I recently shared with clients about building your business.

Are you making this mistake?

For help correcting it and learning how to leverage you, click here <—–

To Your Millionaire!

David

PS – Share your experience in the comments section below…

David Koons | Let Your Millionaire Out - Success Secrets of High Achievers

Yesterday, you learned what NOT to do in your efforts to get more clients.  If you missed it, go here now to ensure you’re not making the same mistakes.

Today is about doing the right things.

When getting clients, you want to make sure you know:

- How To Attract Ideal Clients – and not just any client…

- What to say and what not to say when you meet any prospect…

- The biggest mistake you’re making and how to avoid it…

- How to leverage YOU and spread the word of your services like a virus…

- How to teach others to drive enthusiastic prospects to you…

- A Selling technique that feels natural and effortless…

- Which networking events are effective and which ones to DROP immediately…

- Outside-the-box practice building strategies that your competition doesn’t know about…

- How to create that feeling of accomplishment when you’re no longer ‘struggling’ to find clients…

When you’re applying the above strategies, you’ll experience greater fulfillment and ease because it no longer feels like you’re working, just sharing with friends and making money as a result.

It’s why I created the Full Practice Program.

To Your Millionaire!

David

P.S. – If you’re tired of the same-old, same-old, you might want to check this out.
Click here to learn more <—-

David Koons | Let Your Millionaire Out - Success Secrets of High Achievers

Yesterday you learned that it’s insane to do the same thing over and over again and expect a different result.

(Click here to read that article if you missed it)

Now it’s time to learn from my experience getting clients.  In addition to filling my practice years ago, I interviewed many other successful practitioners.  Before I tell you what I learned TO DO, let me tell you what NOT to do…

Don’t Re-Invent the Wheel
– Many of us have been there, done that – so you don’t have to.  Really, do you want to spend months doing more research, finding the various strategies, boiling them down to your unique approach and then figuring out how to integrate them into a system that you ‘will’ follow every day?

Don’t Keep Doing What Doesn’t Work
– The definition of insanity is doing the same thing over and over again and getting a different result (we mentioned this earlier). To me, it’s ‘insane’ to keep doing what you’re doing if you’re struggling and worried about where your next client will come from.

Don’t Focus On You
– they don’t care what you know until they know that you care. Learning what to say and when is vital to enrolling new clients. How clear are you about whom you want to work with and what problem (of theirs) you’re the solution for? This is one of the biggest mistakes most people make.

Don’t “Wing It”
– It’s imperative to have a formal plan of action to keep you focused.  In the Marines I was taught a simple credo; ‘fail to plan, plan to fail.’  Imagine getting in a car and driving without a map or specific destination.  Sure, you know how to drive, turn the steering wheel, press the gas pedal and probably talk on the cell phone while you’re at it – but without any idea where you’re going, it might be a while before you get there.

Don’t Go It Alone
– Seems like so many coaches and consultants are trying to do it all themselves.  When you spend so much time on the operations of your business, you become the master of operations – still looking for clients.  When you follow a step-by-step system to build your practice, you become a master of getting clients – which would you rather be?

Don’t Think You’re Not Good Enough
– Whether you’re new to the field or someone who is incredibly hard on themselves (I bet you’re one of them) sometimes you can be your own worst critic.  One thing I’ve learned over the years is that everyone – I’ll say that again, EVERYONE – has powerful life experience, both personal and professional, that can serve a lot people. – you are no exception.

Don’t Think Your Results Are Due To The Economy
– This is the first economic downturn and it’s not going to be the last.  When you study history, you’ll learn some of the greatest fortunes were made or started during the worst economic times of their respective era.

Okay, I think you get what NOT to do, now you may be asking what TO do…

So be sure to check tomorrow’s article…

To Your Millionaire!

David

P.S. – Want a head start on the competition?
Click here to learn and start applying proven techniques to build your practice <——

David Koons | Let Your Millionaire Out - Success Secrets of High Achievers

It’s Okay To Have An Unfair Advantage…

If you were a golfer, would you rather play when the course was packed and you had to wait at every tee before playing a hole?

Or would you rather tee up and go play while everyone else was out doing something else?

In these times, many people are running around crazy, while so many potential clients could use your expertise to navigate their way through.

Sure, you can sit down at your computer, and surf ways to find clients, keep hitting refresh on your email and checking voice mail to see if that person you gave a business card to yesterday is following up?  And experience the disappointment that usually follows.

But that’s okay, you think, you brush yourself off and affirm in the mirror that you will attract that perfect client today, as you go through the same ritual as yesterday – you know, the one that didn’t help you find any clients either.

You try not to remind yourself that the definition of insanity is doing the same thing over and over again and expecting a different result – but here you are at it again.

So, this can be a tough economic climate or it can be a tremendous opportunity.  It’s up to you to decide whether to focus on the tough climate or the tremendous opportunity in front of you.

Because I understand, You Reap The Rewards…

Remember, I’ve lived that scenario and helped others break free of that cycle of disappointment.  What I discovered early on in my efforts was that I could do the same thing as all the other broke coaches, and get the same results.

You see, I interviewed the unsuccessful along with the successful.  I wanted to learn what they were doing.

Do you know what I learned NOT to do?

Good, then check back tomorrow to find out!

To Your Millionaire!

David

P.S. – If you’re impatient and don’t want to wait,
click here to learn how to begin attracting new clients right away <——

David Koons | Let Your Millionaire Out - Success Secrets of High Achievers

Is this the end of networking?

Is it a new way of doing business for you?

Are you ready to rev up your profit engine in 2010?

Question: What’s better then the 12 days of Christmas?

The answers and fast-action gifts here <—–

To Your Millionaire!

David

David Koons | Let Your Millionaire Out - Success Secrets of High Achievers

More great guesses about the Christmas present I want to help you get in 2010.

Title (3 words) = ____  _______ ________

The first two words adjectives, describing the present.

The 3rd word has another meaning which is ‘to lean on’

Fill in your best guess for the 1st, 2nd or 3rd word

Make your guess in the comments section below.

To Your Millionaire!

David

P.S. – Tomorrow, you’ll learn how you can find out before everyone else!

David Koons | Let Your Millionaire Out - Success Secrets of High Achievers